Category: Media Theories

Publication Year: 2020

Language: Arabic

Publisher: Naif University Press

Author(s): Prof.Taha Negm

The book discusses the media theories in the contemporary mass media. These media theories have appeared without prior social thought or theorization for the functions, objectives, and impacts of such theories. The book also shows how the contemporary media theories are valid for understanding what happen in our society because of mass media operations and activities, and explores the developments and changes affecting them. Moreover, it demonstrates that social institutions activities, developments, and changes affect the mass media content. Some theories indicates that it is difficult to depend on only mass media to form an image for the surrounding reality as they sometimes present inaccurate information and side with some parties.

ISBN: 978-603-8235-01-0

Dimensions: 24 x 1.9 x 17 cm

Weight: 658 Gram

Pages: 336